Nothing’s worse than thinking you’re protected—and realizing halfway through the day that you’re not. I tried them all—Native, Schmidt’s, Lume, Primally Pure—trusting their promises of all-day freshness. But by mid-afternoon, I kept ending up frustrated, disappointed, and wondering if any 'natural' deodorant could actually deliver. I needed answers. So I tore into the science behind why these formulas kept falling short.

What I found was alarming: most brands either try to dry out your skin with baking soda—or lean entirely on ingredients like magnesium hydroxide or zinc ricinoleate. While these ingredients are good, they aren't worthy of being a first line of defense. It was especially frustrating because in many of my other personal care products, like my toothpaste, I had already found brands that delivered real results with clean ingredients. But deodorant was different. I always found myself bouncing between brands—grabbing whatever was on sale as I was running out. Almost as if personal hygiene wasn’t one of the most important ways to put your best foot forward in the world.

That’s why I built Haven: a deodorant that uses micronized silver as the true silver bullet for odor defense—not as a gimmick or an afterthought. Magnesium and zinc still play a supporting role, but the real protection starts with silver. We believe silver will become the foundation of the next generation of clean deodorants—and with Haven, you don’t have to wait. You can experience that future today.